Industry Development

Trend Forecast | Five Health Sectors to Watch in 2022

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Update time : 2022-04-29 17:26:41

While the impact of the epidemic has increased consumers' attention to health, it has also continued to affect consumers' psychology. According to Nielsen survey data, 80% of respondents said they will continue to focus on healthy eating after the epidemic. In addition to the need to improve immunity, emotional sleep, intestinal health, beauty and beauty have all become health areas that consumers focus on, and have promoted the development of the relevant functional food and raw material markets. So in the upcoming 2022, after the global epidemic gradually eases, what health issues will consumers pay attention to, and what innovative raw materials are being launched in these fields?

01

Eye Health - Will it Become Mainstream Health?

The development of the Internet and the penetration rate of electronic products in people's lives are gradually increasing, and the damage to the eyes is also deepening. Whether it is students, office workers or the elderly, they are facing problems such as myopia, dry eye, eye fatigue, cataracts. a range of eye problems. According to Innova Market In According to sights data, between 2017 and 2019, the compound annual growth rate of global products with eye health claims reached 20%, with Asia leading the way, with 6.9% of products with eye health claims appearing in the region in 2019 , North America and Europe followed with 5.3% and 5.1%, respectively.

In 2022, eye health food will become a mainstream and sizable category, not just a niche market, and the global eye health products market is expected to grow at a CAGR of 7.1% over the next five years, surpassing that by 2026. $3 billion.

Common raw materials: vitamins (vitamin A, B vitamins, vitamin E, vitamin C), minerals (selenium, calcium, zinc), carotenoids (astaxanthin, lutein/zeaxanthin, saffron acid) , Berries (bilberry, blueberry, maquiberry, blackcurrant, aronia), DHA/EPA.

Potential raw materials: capsanthin, Lactobacillus paracasei KW3110, coenzyme Q10.

In this field, lutein/zeaxanthin, vitamin A, DHA/EPA are the most commonly used raw materials for eye protection, but in recent years, new raw materials including probiotics have also appeared, giving the market more choose.

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Common berries for eye health foods: blueberries
Image source: Pixabay

02

Gut Health - More Applications of Prebiotics and Postbiotics

60-80% of our immune system is in the gut, and if the gut is out of balance, it can lead to further health problems. Affected by the epidemic, gut health is second only to improving immunity, and it is expected to be a key health issue for consumers around the world in the next decade.

In the field of gut health, probiotics are highly recognized by consumers, and prebiotics are often used as auxiliary ingredients to promote the reproduction of probiotics, providing nutrients for probiotics; while the new generation of postbiotics is the processed probiotics. The general term for the beneficial bacteria components of , including bacterial cells and metabolites, its representative component lipoteichoic acid can protect postbiotics from being damaged by acid, alkali and heat.

 

Studies have confirmed that the screened postbiotics are better than the original live bacteria in enhancing immunity, and they still retain a high degree of physiological activity even after being treated by high temperature or gastrointestinal digestive juice. Therefore, they may be a substitute for traditional probiotics, because they can be used in more In a wide range of food categories, including beverages, candy, baked goods and a series of foods that require thermal processing. In addition, fermented ingredients represented by apple cider vinegar, natto, and kimchi are also attracting attention in the field of intestinal health.

Common raw materials: probiotics, oligosaccharides (xylo-oligosaccharides, galactooligosaccharides, lactose sugar), resistant dextrin, inulin, chia seeds, psyllium husk, digestive enzymes, enzymes.

Potential raw materials: apple cider vinegar, postbiotics.

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03

Stress and sleep - health issues facing consumers around the world

Emotional health has become one of the main health concerns of consumers. The new product database shows that the proportion of food, beverage and health food new product packaging in the Asia-Pacific region involving stress relief and sleep aids has increased from 0.5% in 2018 to 1.1% this year. Demand for stress management, emotional support and sleep supplements is also rising sharply, with SPINS data showing that sales of emotional health supplements in the U.S. market totaled nearly $400 million (approximately RMB 2.58 billion) from January to June 2020 ), while the same period in 2019 was only US$294 million (approximately RMB 1.901 billion).

Common raw materials

Sleep: Melatonin, L-Theanine, Probiotics, Apocynum Extract, Vitamins, Magnesium, Jujube Seed, Amino Acids (Glycine, Serine, L-Tryptophan, Arginine, Ornithine), Val Grass, chamomile.

Stress class: adaptogens (ashwagandha, ginseng, schisandra, rhodiola), saffron acid, GABA, 5-HTP, centella asiatica, probiotics (Lactobacillus gasseri CP2305, Lactobacillus plantarum PS-128, Switzerland Lactobacillus R0052), lactoferrin.

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GENLAI independent research and development

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04

Women's Health - The Market with the Most Potential Nuggets

Dietary supplements for women's health are one of the segments that have continued to grow over the past decade, with a CAGR of over 9% between 2011 and 2020, the second highest after immunization , and is ahead of digestive system health, coupled with women's strong willingness to consume healthily, this market segment has great potential for gold nuggets.

For a long time, the women's health market has been biased towards oral beauty, sports nutrition and weight management, but lacked attention to other segments, including women's hormone health, reproductive health, anti-fatigue, head/shoulder/back pain, edema, and countermeasures for cold symptoms. The market also needs to be further developed.

Common raw materials

Tonic: red dates, bird's nest, donkey-hide gelatin, ginger, wolfberry, red ginseng, angelica, royal jelly, yam, pueraria, maca.

Functional categories: cranberry, chasteberry, probiotics (Lactobacillus rhamnosus GR-1, Lactobacillus reuteri RC-14, Lactobacillus plantarum P17630), longi, saffron, folic acid, evening primrose oil, soybean Isoflavones, Coenzyme Q10, Equol, Red Clover, Black Cohosh Extract, Rice Bran Oil, Indian Asparagus, Fenugreek, Ashwagandha.

GENLAI independent research and development

Women's Collection

05

Cardiovascular Health - Surging Growth in Premium Market with Clinical Support

Cardiovascular supplements have the second-largest share of global health supplement retail revenue, are a mature, long-standing, broad category and are highly commoditized, with omega-3, coenzyme Q10 and arginine in the market Dominant on the trend in this segment, especially in developed countries, the growth of the high-end market is clinically supported products with branded advanced ingredients.

Common ingredients: rutin, omega-3, nattokinase, coenzyme Q10, oat beta-glucan, dark chocolate, resveratrol, vitamin E, vitamin K2, spirulina.

GENLAI Cooperative Brand

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Focus on raw materials: Lumbrokinase

Lumbrukinase is a group of proteolytic enzymes (acidic proteins) extracted from special earthworms, with a molecular weight of 16,000 to 45,000 D. Lumbrokinase is an antithrombotic drug, which is mainly used for thrombotic diseases, especially patients with increased fibrinogen and increased platelet aggregation rate; it is used for ischemic cardiovascular and cerebrovascular diseases, which can improve symptoms and prevent the development of the disease.

Genlai GENLAI product recommendation: red earthworm enzyme perilla mul-berry leaf solid drink , red earthworm enzyme natto tablet candy

Source: Dong Qiang, Qiao Jian, Shi Langfeng, Lv Faxen, etc. Efficacy and safety of lumbrokinase capsules in the treatment of patients with cerebral palsy. "Chinese Journal of New Drugs", 2004

This article is excerpted from "Food Research Institute" (ID: FTA_21FOOD), author: kariya&

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