With the rise of global health awareness and the ongoing promotion of the Healthy China strategy, our country's agricultural industry is accelerating its transformation and upgrading from the traditional "food industry" to a health-centered "health industry."

With the rise of global health awareness andthe continuous promotion of the Healthy China strategy,的持续推进，China's agricultural industry is accelerating its transformation and upgrading from the traditional "food industry" to a health-centered "health industry".This transformation not only shifts food supply from meeting the mass consumption needs to satisfying diversified and personalized food consumption needs, but also injects new connotations and momentum into the rural revitalization strategy.Agriculture is transitioning from quantity-oriented survival production to quality-centered functional supply, marking a new stage in healthy agriculture.

Genlai, as a company deeply engaged in the functional food field for many years, has always focused on technology-driven and industrial innovation,implementing the ESG concept and promoting "technology to assist agriculture" and "industry empowerment".From the research and development of functional foods to the deep processing of high value-added agricultural products,Genlai is building a full-chain ecosystem that spans research and development, production, branding, and marketing, committed to becoming an important promoter and participant in the transformation of healthy agriculture.。

• Technology leads the reshaping of agricultural value.

Since entering the Chinese market in 1997, Genlai has relied on its strong research and development capabilities and production technology to continuously extend the value boundaries of agricultural products. Against the backdrop of rural revitalization, the companytakes technological innovation as the entry point,utilizing advanced processes and equipment such as supercritical fluid extraction technology, molecular distillation technology, and simulated moving bed separation technology, combined with cutting-edge nutritional food design concepts, to fully develop and utilize the rich specialty agricultural product resources from various regions,transforming traditional agricultural products into high value-added functional foods.This accelerates the integrated development of the agricultural industry and the functional food industry, opening up new industrial blue oceans in the health field.

Plants contain a series of bioactive compounds, such aspolyphenols, flavonoids, anthocyanins, carotenoids,which need to be extracted and purified for effective utilization.

• Strawberry Industry Empowerment: The Innovative Path of Functional Derivatives.

In cooperation with the strawberry industry in Baihe Town, Genlai extractsluteolin (a natural antioxidant active ingredient), applying it to the development of anti-aging functional foods, broadening the industrial chain extension of strawberry products. This upgrade from traditional jams and juices to high-value functional foods not only enhances the added value of agricultural products but also strengthens the resilience and competitiveness of the rural economy.

According to incomplete statistics, in 2023, Genlai Foods purchased more than ten tons of fresh strawberries from the Green Extension Cooperative, with sales exceeding one million yuan.

• A Model of Food and Medicine Homology: The Deep Processing Upgrade Path of Wenxian Yam.

As a typical food and medicine homology material, Tiangong Yam has extremely high nutritional and functional value. Genlai, through deep processing technology, combines Wenxian Yam with other functional ingredients to develop a series of food and medicine homology functional foods, including Eight Treasures Powder, enriching the product system of the health industry and finding new paths for the modernization of traditional agriculture.

• Deep Processing of Fruits and Vegetables: Empowering New Value for Agricultural Products.

Genlai collaborates with high-quality raw material suppliers, utilizing advanced processing technology, focusing on popular functional food development areas such as weight management and gastrointestinal health, transforming fruit and vegetable resources into high value-added functional foods, and developing products such as super functional coffee, fruit and vegetable enzymes, and liquid salads. These products retain the natural nutrition of fruits and vegetables while further enhancing functionality, widely applied in health drinks and meal replacement foods.

The combination of fruit and vegetable powders and functional ingredients creates convenient, nutritionally balanced light meal solutions, providing modern consumers with new healthy choices while also creating more added value for the fruit and vegetable planting industry.

Through the product development of deep processing of fruits and vegetables, Genlai helps traditional agricultural products achieve a value leap from basic raw materials to functional foods, extending the value chain of traditional agricultural products into the health food field.

• Practicing the ESG concept, building a multi-win ecosystem.

Genlai focuses on "technology to assist agriculture" as the core, using "products to assist agriculture" as a means, actively practicing the ESG concept, empowering high-quality agricultural development. In terms of the environmental dimension, by promoting green processing technology and biological extraction processes, it enhances the resource utilization rate of agricultural products and reduces waste; in terms of the social dimension, by deeply participating in the upgrading of rural industrial chains and closely cooperating with local characteristic agriculture, it promotes farmers' income increase; in terms of the governance dimension, with a complete platform system for the entire industry chain, it guides agricultural production towards high quality, standardization, and branding.

Looking to the future, Genlai will focus on innovation-driven development, continuously deepen technological research and development and industrial integration, and accelerate the modernization process of healthy agriculture through a "technology + product + channel" integrated model. By deeply engaging in the functional food field, it not only promotes the achievement of rural revitalization strategic goals but also contributes a "Chinese solution" to the sustainable development of the global health industry.